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4 Nov 2016

Tried LinkedIn InMails? Here is another way!

LinkedIn InMails are just one way to contact new people on LinkedIn. Messaging via Groups can be better way to make first contact with new people on LinkedIn. For the following reasons:
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Non sales – Sending personal messages via groups is a warmer first step
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Stands out – Everyone gets LinkedIn InMails. Group messages standout
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No cost – Unlike InMails which cost money, LinkedIn Messages via Groups are free!
Sending LinkedIn Messages via Groups – how to do it:
Find and Join the most relevant Groups

LinkedIn has over 1 million LinkedIn groups! Spend some time searching for ones that are likely to contain your target market:

LinkedIn Inmails
Use Keywords – join the most suitable ones
LinkedIn Inmails
Good LinkedIn Group to join are: 
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A decent size – no point in joining a group of 30 members go for the mainstream ones of 5000+
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Likely to have members in your target market – these can be general ones like business networks
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Specific to your industry, location and objetives
Find key people within your groups
LinkedIn Inmails

Review your search results and select suitable members you want to connect with – need help with how to use the LinkedIn Advanced Search? Check out my Free LinkedIn Training Videos

Go to their profile and copy their name
LinkedIn Inmails
Find the LinkedIn group you are both members of (towards the end of their profile)
LinkedIn Inmails
Select the group to enter. Once in the Group click on the members
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Paste in the contact name and they will appear
LinkedIn Inmails
This gives you the ability to send them a personal message (Can be better then InMails or direct invitations)
Send a message similar to the one below
LinkedIn Inmails

The real key to this message is the soft wording and most of all it ends with asking permission to send an invitation this really does invite a quick response and opens up dialogue – don’t try to sell anything you goal is to simply get a response giving you permission to send an invitation also known as “permission based marketing” for more information on this approach check out my article – The Greatest Ever LinkedIn Sales Message 

LinkedIn messages via Groups – Things to be aware of
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LinkedIn only allow you 14 Group messages per month so use them wisely
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Some members may have switched off the group message feature (default is open)
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Humans are unpredictable Not everyone will respond but a lot will!
When LinkedIn InMails should be used:

LinkedIn InMails should be used when the LinkedIn group messaging feature is not available due to:

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Your traget Contact not being a member of any LinkedIn Groups
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You have used up your Monthly quota (14 group messages)
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On rare occasions the Group message function will have been deactivated by the contact

If you use LinkedIn InMails use a very similar message and approach to the group messaging example shown.

Another way to send a message would also be to email them directly – you should be able to work out their email address from their name and company information

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